![]() ![]() ![]() "Any re-investing into the mall is a positive, especially a brand like Sephora. "It's a win for the center," Williams said. Joe Williams, general manager at the mall, said the store-within-a-store partnership may become a trend. Still carrying everything we've had and continue to get new offerings." Palmer said the addition of makeup into the JCPenney store will attract new clients without losing anything. We show them tips and tricks and what's good for their complexion, and broadening their horizons." The experience is what people are looking for. They're not going to get the full experience online. "We've done pretty well and brought a lot of traffic into the store and the mall," Anderson said. She said the store seems to have caught on with the public. We're going to make people feel beautiful."Īshley Anderson, beauty manager at Sephora, transferred to the Heath store from Beavercreek, Ohio. "It's going to be an experience they never had before. It's an intimate experience when it's makeup. San Francisco Bay Area Accountant Peterson Holding Company. Beauty retailer Sephora teamed up with department store JCPenney in 2006 to open pop-up Sephora counters in 574 locations. "I'm just excited for our community," Palmer said. Senior Business Analyst at Sephora inside JCPenney JCPenney Nov 2019 - Present 3 years 8 months. ![]() The 2,000-square foot space inside the JCPenney store includes Cult Beauty makeup lines Urban Decay, Too Faced and Fenty Beauty by Rihanna, skincare brands Clinique, Glamglow and Drunk Elephant, and fragrances Dior and Dolce & Gabbana. "It gives us an opportunity to connect with shoppers." "We've waited patiently for this and are super excited it's come to Heath, Ohio," JCPenney general manager Mike Palmer said. Sephora began opening inside JCPenney stores in 2006, and now has 670 such locations, which are smaller than the stand-alone Sephora store, but feature more than 200 beauty brands. Visitors also took advantage of the opportunity for free one-on-one beauty sessions with Sephora experts. A full-face makeover is also available by appointment. HEATH – Sephora, a cosmetics retail chain, opened a store inside Indian Mound Mall anchor JCPenney last week, attracting about 500 shoppers one morning for free samples, gift cards, and an assortment of beauty brands. ![]()
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